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We all know social media is a key element of digital marketing, but what’s especially important, in addition to a best-in-class strategy, is having fantastic content to populate your platforms with.

Investing in graphic design will certainly pay off in the long term, especially when 74% of social media marketers state that they use “visual assets” in their social media marketing. It just goes to show that showcasing exciting design across your platforms is a sure-fire way to engage your audience and drive awareness.

Here are just a few reasons why investing in graphic design will supercharge your social media strategy…

Video rules all

Video is king across social media. Not only does it tell a story in an interesting and engaging manner, but platforms such as Facebook and Instagram are constantly evolving and tailoring their algorithms to favour this type of content over standard imagery.

Experiment with graphic design within video to really stand out. This could be animation, stop-motion or interactive games. The more your audience can immerse themselves in the content, the better. Plus, people on social are fast-consumers; you need to land that message and draw them in within the first 2 seconds, on average.

It’s not just your standard video, either. Facebook Live is guaranteed to reach a greater audience, as the platform favours this type of content. You can pre-record, edit with graphic design elements, and still post as ‘live’, even though it’s not, and get the same results, which many brands have experimented with recently.

Innovation is key

The more innovative, the better. Brands are always on the look-out to see how others are using social media to be ahead of the game, so if you can come up with something unique, it’s likely to drive greater traction amongst not just your audience, but others, too.

Get creative

It’s an age-old saying, but still oh-so-relevant – think outside the box. Graphic design comes in all shapes and sizes, and using creative effectively across your social channels will reap the rewards when you’re pushing the boundaries and expressing that creativity.

Even if your product or brand isn’t necessarily the most creative, graphic design gives you the freedom to be. It’s how brands are drawing in new audiences now, and it’s certainly working.

Interested in finding out more? Get in touch with us at In2Orbit, we’d love to have a chat.

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