A website is more than just a pretty face. It needs to be easy to navigate, quick to load, and visible across the web. In this blog post, we are going to focus on the latter. Is your current web design hurting your SEO campaign? Let’s find out by taking a look at some of the clear signs…
Text in images
Amateur or inexperienced website designers will include text in an image, rather than overlaying it. Why is this a problem? Well, although you can see the text, Google can’t. To Google, it is like there is no text at all. This isn’t the only issue. Responsiveness is something else to consider. It’s unlikely mobile users will be able to read the text in an image easily.
Large images and media files
There is no denying that any website needs to have stunning and relevant imagery. However, you do need to be mindful regarding the media and images you include, especially the size of these files. Large files can slow down site speed, and this is something that results in a lower SEO ranking.
Improper 404 error page
When something goes wrong, a custom and humorous 404 page can work well. Don’t let your quest for creativity result in the essentials being neglected though. You need to include a link that will return the user back to your website. If you don’t, Google will pick up on broken internal links, and this will have a negative impact on your search engine result placing.
Finally, thin content is never good for SEO. Some common errors include not having product or service pages on your website, having one page that lists numerous products or services, and having little text on your service or product pages.
If you have noticed any of the signs that have been mentioned above, your SEO efforts are likely to be suffering because of the design of your website. By making some changes to your web design, you will start to climb up the search engine result pages.