4iP Council wanted to create a whole new identity that made Intellectual Property (IP) a bit more approachable for young entrepreneurial businesses. Goldspark Consulting were already working with the organisation TIIC – Technology, Innovation and Investment Council and recommended in2orbit as the design consultants to move the creative element forward.
Goldspark proposed the name change to 4iP Council and we set about developing the branding. We created the logo, selected the Font to be used throughout print and online and set-up a colour palette. We proposed that the branding would also feature a style of illustration and we sourced the ideal set that we could purchase and adapt quickly and cost effectively. Photography was also a key element. We wanted to avoid cliché images as much as possible and so sourced library images from a more select creative photographic library.
We built the website around a content management system that was responsive to device and have continued to add content, including a recent addition of a Case Law Search tool, which hosts details of legal Cases relating to post Huawei court decisions.
4iP Council represents leading technology inventors in Europe who believe that intellectual property rights enable innovation and increase social and economic welfare.
I have worked with in2orbit on a number of projects over a number of years and I recommend Martin and his team without hesitation. They understand needs quickly, are creative, reliable, timely, flexible and straight. In summary, an absolute pleasure to deal with at all times.
Emma Bluck, Director, Gold Spark Consulting