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Why graphic design is key for a successful social media strategy

We all know social media is a key element of digital marketing, but what’s especially important, in addition to a best-in-class strategy, is having fantastic content to populate your platforms [...]

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4 graphic design mistakes to avoid

Graphic designing is by no means a perfect science. Like any creative endeavour, obtaining the perfect website design is an elusive skill that can sometimes be put down to mere luck or trial and [...]

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The value of putting your audience first

When designing or refreshing a website, it can be tempting to try and create something flashy, unique, and altogether memorable. And, while there is no reason why these elements can’t be [...]

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2018 website design trends

Getting your business website design just right is important for any thriving company and keeping up with innovation in website design helps ensure websites remain fresh and relevant. There is [...]

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A case study in accessible design

Good design isn’t only about making your end product look amazing; it also means ensuring that the finished product is accessible to everyone who wants to use it. Around 285 million people, [...]

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The importance of graphic design for product prototypes

It doesn’t matter how revolutionary, exciting or life-changing your product is – if you’re relying on plain packaging and little advertising to sell your prototype to partners, [...]

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3 reasons why simple design is better for advertising

When it comes to marketing and promoting a product or service, graphic design has come a long way from the days of cluttered design and complicated imagery. We've evolved to develop smart, witty [...]

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What will augmented mean for digital marketing

Marketing has a history of being a fast-paced industry, but in the last 10 years digital marketing has really taken off. The rise in popularity of social media platforms and search engines has [...]

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How graphic design is moving into fashion, art and photography

Graphic design used to be the tool of advertising and brand experts for products that you could buy in a store. Its reach is expanding though, and now graphic design can be found just about [...]

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Why dial down on complex websites?

Have you noticed how the big brands are currently falling over themselves to simplify their websites? The era of adding whistles and bells is over, though of course getting the right balance of [...]

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