Portfolio: Design for print

Esoteric Hydroponics MD, Jeff Winterborne wanted to create a new product catalogue that was unlike any of the competition. The brief was to create something that was unconventional, contemporary and authoratitive. We achieved that by creating a landscape A4 catalogue, a layout style that introduced a funky background, made from a hugely enlarged image of vegetable matter and water droplets, this in turn was overlaid with the latin names of a multitude of plants.

The product imagery and text overlaid the background and each page was subtely colour coded between sections in an harmonious and organic inspired colour scheme.

Jeff had designed and developed his own hydroponic systems, and part of the brief was to illustrate these systems as highly detailed cut-aways, so that customers could see exactly how the system works.

We photographed all the products, ranging from bottles of nutrients and growing medium, to lighting, books, and complete system kits - creating a 100 page catalogue.

The catalogue also included a dvd containing video clips demonstrating setting up a system. This included an interface developed by in2orbit with animation and sound.