In Articles, Websites

Get your website chatting for improved engagement

When it comes to web design, there is only so much that can be done to make a site look attractive and engaging to the user. Thanks to the rise of social media, engagement can often take place across a range of different services or apps, as brands look to reach out and people look to get involved with the products they use or love.

One web design feature that is helping to cross these boundaries is the chatbot. It is rapidly making an appearance on popular sites as the first port of call for customer services – a way for a company to get to know people better, or to provide information without the usual navigation. In short, the chatbot is a multi-functional tool with incredible power that people like to use because it is a method of communication that is more natural.

Rise of the chatbot

Chatbots can use either a script or artificial intelligence to chat to a person. The chatbot’s first question is often “what’s your name?” to create a link to the person, and people increasingly expect these chatbots to have a little personality to help the conversation along.

A simple chatbot can be built in minutes and can appear on your site, on Facebook Messenger, in Skype or another location to be wherever the user needs it. While creating a business-class chatbot will take some effort, you can try a free example like SnatchBot that lets anyone build up a fairly sophisticated conversation easily, collect data from the user and direct them to relevant contact points, information, videos or other data. SnatchBot is a good example that can be deployed on your site, app or social media for maximum exposure.

A script chatbot can easily guide someone around the features or products on your site, help make it easy to find what they want, and access information that is often buried in menus or FAQs. AI-powered chatbots require a little more effort, but these can hold more natural conversations across a wider range of topics. Whatever your needs, adding a chatbot to your site can help engage people, and with concepts like visual or emoji-based chatbots, it doesn’t even have to be in English, which can help add extra design features to your site.

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