Portfolio: Branding

15below

We have worked with 15below for a number of years, working together on joint projects and their own marketing requirements. They asked us to update their identity and redesign their website to coincide with a move to new, swish offices. 15below are developers of messaging software, aimed at the travel industry - primarily for airline travel. The system alerts passengers to any changes made to their travel schedule. This is automatically generated and delivered via email, SMS, voice, instant text, letter or even FAX!

The identity revolved around a stylised frost pattern or snowflake, as an added dimension the stationery items all feature rounded corners, which is also reflected in the web page design. Items developed were: letterheads, compliment slips, business cards, moving announcement, website, datasheets and exhibition support material.

Site link: http://www.15below.com

Bourne Business Consulting LLP

The three original partners approached in2orbit to design their company branding for their start-up business. The three wanted an identity that took a fresh approach to their industry, tax consulting, and yet they didn’t want to alienate their prospects with anything too radical. We devised the logo to incorporate a symbol that could be detached, where applicable, to offer a versatile and understated alternative to the full logo. The symbol was based on the principle of an abacus – a series of ‘units’ adding up to the whole, which formed a stylised ‘B’.

The branding has been carried across many printed items such as brochures, advertising, data sheets, as well as website and internally produced documentation and presentation files.

Flowers in the Avenue

Flowers in the Avenue are a small start-up business that wanted to establish a high quality on-line business. We designed an identity that married a William Morris style floral pattern with a shock of bright fuscia. Establishing a traditional appearance with a contemporary splash. This branding style has been carried across their stationery, promotional literature and of course their website, where the fuscia colour has been used as the accent colour.

Site link: http://www.flowersintheavenue.co.uk

Nobby Travels

The Authors of the Nobby Travels children’s stories, Darren and Julia Spence, asked in2orbit to help them create the character of Nobby, a chocolate coloured Labrador puppy that experiences globe trotting adventures when he steps through his magical dog flap! We worked closely with the illustrator to create the style and have developed a colourful theme across 11 books, the website, numerous adverts as well as pop-up display, point of sale and posters.

Site link: http://www.nobbytravels.com

Piink

Estate Agent Mark Davies wanted to set up an on-line estate agency, based in the Leicestershire area, under the name of Piink. The colour scheme was not a difficult decision. We developed the logo, website and Sale Boards as well as advertising to appeal to a young, upwardly mobile customer. The business has expanded and is now also selling properties in the Surrey area.

Handstand

A well established IT provider approached in2orbit to overhaul it’s identity. We developed the logo to represent a cell splitting in two, illustrating growth and intelligence, at the same time creating an organic shaped capital letter H.

The character that features on the home page of the website, is a literal representation of the name but is also illustrating the strength and flexibility within the company.

Site link: http://www.handstand.co.uk

Spiritual England

Spiritual England - support, inspiration and spiritual growth for everyone! An identity and website have been developed aimed at people who are looking for a spiritual aspect to their lives. The intention is that this site will be the place to go to find out about spiritual activities regardless of your background or beliefs. We were asked to produce a design to cross cultural boundaries, avoid any religious iconography and work in the business and public sectors.

There is a Forum to engender debate, lots of information, links to many organisations and an idea for establishing Spiritual Cafés. This is a very new initiative and will continue to grow over the coming months.

Site link: http://www.spiritualengland.org.uk