This is going to be cosy...
Posted on: 7th October, 2011
Carlsberg has run a social experiment in a cinema in Belgium to support its new tagline: ‘That calls for a Carlsberg’.
The Campaign features couples walking into a cinema to find the room full of bikers, with the only two spare seats right in the middle of them all. It follows the reactions of the couples: some of them leaving the room, others taking the seats.
Those who sit down are rewarded with a bottle of Carlsberg.
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